Alla Horn interior designers were seeking a new identity to reflect their attention to detail, Swiss background and functional design solutions. Their vision lead to a typographic visual language, where functionality and detail exist through the brand’s communication.
The type-face, GT Haptik by
Grilli Type, is a Swiss grotesque typeface which has been optimised to be read blindfolded. This is a reflection of the companies functionality over form, where optical criteria becomes secondary.