Marcus Hollands

Alla Horn

Identity, Stationery

& Web design

Alla Horn interior designers were seeking a new identity to reflect their attention to detail, Swiss background and functional design solutions. Their vision lead to a typographic visual language, where functionality and detail exist through the brand’s communication.

The type-face, GT Haptik by
Grilli Type, is a Swiss grotesque typeface which has been optimised to be read blindfolded. This is a reflection of the companies functionality over form, where optical criteria becomes secondary.

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To celebrate the launch of their latest chair, Herman Miller commissioned a number of selected artists to be a part of their Then X Ten Poster Exhibition.

Alla Horn

Alla Horn interior designers were seeking a new identity to reflect their attention to detail, Swiss background and functional design solutions. Their vision lead to a typographic visual language, where functionality and detail exist through the brand’s communication.

The type-face, GT Haptik by Grilli Type, is a Swiss grotesque typeface which has been optimised to be read blindfolded. This is a reflection of the companies functionality over form, where optical criteria becomes secondary.

The type-face, GT Haptik by
Grilli Type, is a Swiss grotesque typeface which has been optimised to be read blindfolded. This is a reflection of the companies functionality over form, where optical criteria becomes secondary.